Whilst The Black Wiggle is a total tech god, he is a traditional media-nist...
The fruit likes it BIG... supersites, prime time TV spots.... even online campaigns are a bit of a struggle.
Though reality is that there are so many fan boys out there - as my buddies from Fruit Corp will tell me - advertising is kinda like... redundant.
Just interesting that the fruity team faces the same challenges as I do on FMCG.
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